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Honoring Andy O’Riley — $50,000 and Counting: A Legacy of Giving Back

Honoring Andy O’Riley — $50,000 and Counting: A Legacy of Giving Back

Today we celebrate Andy O’Riley for an incredible milestone: $50,000 donated back to local nonprofit organizations through his program Step It Up Muskegon. MuskegonChannel.com+1

From Modest Beginnings to Deep Community Impact

What started during the pandemic — a modest effort to support nonprofits facing uncertainty — has blossomed into a powerful force for good across Muskegon County. MuskegonChannel.com
Early on, the first beneficiary was White Lake Food Pantry at Lebanon Lutheran Church in Whitehall. That initial $1,000 gift helped fuel critical food distribution to families in need — and now Step It Up Muskegon has helped dozens of organizations, totaling $50,000 in support. MuskegonChannel.com

More Than Money — Building Awareness & Trust

Beyond the financial gifts, Andy’s platform on Muskegon Channel has helped shine a spotlight on nonprofits who often toil behind the scenes. Through outreach, media coverage, and partnerships (such as with Tabono Law and Scherdel Sales and Technology), Step It Up Muskegon has raised awareness — giving people a chance to engage, volunteer, and contribute. MuskegonChannel.com+1

A Message to the Community

To everyone in Muskegon, White Lake, and beyond: this milestone belongs to all of us. Your hands, hearts, and voices — paired with Andy’s vision — are what turn a single $1,000 into transformational change.

And to Andy O’Riley: thank you for believing that media isn’t just about talking — it’s about lifting others, one nonprofit at a time. Here’s to the next $50,000.

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